By: Verve PR
Daytona Beach, FL…December 1st, 2008…Dennis Huth, President of Racing Speed Associates, dba; American Speed Association (ASA) announced today that he has entered into an exciting new agreement with VERVE! Energy Drink of Scottsdale, Arizona. Huth realized immediately after talking to VERVE! management that this opportunity would introduce the fastest growing “all natural” and “healthy” energy drink to all of the ASA members and ASA member tracks across the U.S. and at the same time present them with an opportunity of funding each of their Motorsports teams and race tracks with the new Motorsports Economic Stimulus Program that has already been launched through the ASA Speed Truck Challenge.

Since the beginning of Motorsports, the greatest challenge for race teams off the track has been sustaining the funds needed to build their racing vehicles and support all the other peripheral expenses associated with the sport. The current economic situation has negatively affected every aspect of race related expenses including engines, tires, safety equipment, race and tow fuel, hotels and restaurants and reduced purse payouts from low car counts. It is obvious new and creative thinking needs to be pursued to enable teams to try and help offset their expenses. After great review, ASA is announcing a marketing partnership with VERVE! Energy Drink offering an opportunity for its 14-year old and above drivers, teams, family and friends and race tracks to potentially create new revenue to help fund their Motorsports efforts.

Early in 2007, recognizing the epidemic of youth obesity/diabetes and the explosion of the energy drink category, BK Boreyko, President of Vemma, (a 15 year old $1.6 billion revenue company) asked his nutritional scientists to develop a healthy energy drink. It had to be all natural, preservative free, taste great and include all the ingredients of their already wildly popular Vemma 2-oz. dietary supplement health drink. As a result, in January 2008 VERVE! “The Insanely Healthy Energy Drink” was launched. In 8 short months, VERVE! is already the 8th best selling energy drink in America. Major professional sports teams and race teams, hotels and spas have recognized and endorsed VERVE! as their “Official Energy Drink.” With sales already topping $2 million a month, VERVE! is expected to become the 3rd or 4th best selling energy drink in the next few years with all of VERVE! sales coming from referral marketing and buzz advertising.

VERVE! has shattered the typical unhealthy, sugar and caffeine-filled energy drink mold with a product and Hybrid Marketing opportunity that’s totally fresh. VERVE! is actually 3 product categories in one; (1) delicious, fast-acting premium energy blend; (2) ultra-premium vitamin & mineral supplements; and (3) powerful super juice with mangosteen anti-oxidants and aloe juice phyto-nutrients. VERVE! delivers the power to go all day and the opportunity to build your own self funded Motorsports program by sharing a healthy alternative energy drink with others. The energy drink category is already $6 billion dollars strong and expected to reach $10 billion by 2010!

ASA has built itself into a short-track powerhouse by cultivating followings in demographically diverse markets that share an appreciation of the racing experience. While not all of the drivers who currently rank among NASCAR elite start their careers with ASA, those who do retain a tremendous appreciation for the series and its dedication to racing innovation, competition, safety and fan-friendly rules. As of late, former ASA Champions Johnny Benson and Jimmy Johnson have captured 2008 Championships in two of the top three rungs with NASCAR in the Craftsman Truck Series and Sprint Cup series, respectively. Their admiration is shared by the multitude of fans that have helped grow ASA into the premier short-track sanctioning body.

Back in Daytona Beach, Huth’s group is hard at work taking a methodical approach to expanding the series, helping competitors afford the sport and building the ASA name. The goal is to offer a wide variety of racing and financial options for racers and the track owners, all under the ASA banner. There’s a lot of racing spanning a lot of cars and trucks over a lot of different regions, but that is all part of Huth’s plan. “Over the years, I’ve dealt with so many aspects of racing. I think that overall, the more we can branch out and be involved in numerous facets of Motorsports and innovative fundraising opportunities like VERVE!, we can build an alliance of the tracks, teams, and competitors to help everyone.” Huth stated.

Huth and his support staff will be releasing more information soon about how your team can quickly use this and other opportunities to help fund your passion for racing and be healthier at the same time. For more information about VERVE! and this awesome opportunity, go to www.verve-asa.com